Overview

Ready to crunch some numbers? You can count on us for help with that! Track the performance of your funnels on the Analytics page.

By default, we display the current date, but you’re able to choose any timeframe you’d like using the calendar icon in the top-right corner of the page. You can also choose to see all of your funnel data or select a specific funnel to focus on by using the filter field. 📊

Stay tuned for more detailed reporting to come in the near future!

Post-Purchase Revenue

The total amount of post-purchase revenue generated for a selected funnel(s) and date range, without subtracting the value of refunds

Sales

The total value of all orders, including taxes and shipping - refunds and discounts for selected funnels and date range
You can see both Standard Revenue (non-post-purchase sales) and Post-Purchase Revenue (post-purchase sales generated by our app)

Funnel Conversion Rate

Total offers accepted / total offers shown for selected funnels and date range.
Example: 86 total funnel offers accepted / 100 total offers shown = 86% conversion rate
If you selected to filter by a specific funnel, the conversion rate is based only on the specific funnel offers (total number of the individual funnel offers accepted / total number of the individual funnel offers shown)

Average Order Value

The total value of all orders, including taxes, shipping, and discounts, without subtracting the value of refunds / total number of orders for selected funnels and date range
You can see both Standard Order (non-post-purchase order value) and Post-Purchase Additions (post-purchase order value generated by our app)

Top Converting Funnels

Top 3 funnels sorted by conversion rate (highest-lowest) for the selected date range
If you have selected to filter by an individual funnel, only that funnel will display

Top Revenue Generating Funnels

Top 3 funnels sorted by post-purchase revenue (highest-lowest) for the selected date range
If you have selected to filter by an individual funnel, only that funnel will display

PRO TIP ✅ You can view analytics for multiple funnels at one time! Just head over to your Analytics page, type in the name of the funnel(s) in the filter bar at the top, and select as many funnels as you want to narrow down your reports.

Offer Conversion Rate

View your top performing offers, which of your offers are converting the best, and which are creating the most revenue. Having this info at your fingertips means you can optimize your funnels faster and more effectively. 🙌

You can view a detailed breakdown of individual offer conversion rate, revenue earned per visitor, and number of times the offer(s) in your funnel were viewed, accepted, declined, and abandoned. You can also see how your first offer compares to your second offer in the funnel!

Data Export

Ready to get all of your data into Excel, Google Sheets, or another program for more analysis and tracking? You can quickly email granular CSV reports of all your post-purchase data, including Shopify order ID data.

When exporting reports, you’ll be presented with the option to have the results sent to either the Store Owner’s email address or an address you can manually enter.

Still have questions? We're here to help! Reach out to support@carthook.com, or check out the rest of our Help Center!